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The involvement of telecommunication industry in the road to corporate sustainability and corporate social responsibility commitment
Author(s) -
Arrive Tsitaire Jean,
Feng Mei,
Yan Yafen,
Chege Samwel Macharia
Publication year - 2018
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1667
Subject(s) - corporate social responsibility , business , sustainability , beijing , reputation , constructive , china , marketing , business administration , public relations , process (computing) , ecology , social science , sociology , political science , law , computer science , biology , operating system
Abstract The study analyzes the importance of corporate social responsibility (CSR) for corporate sustainability through business image risk, taking into consideration the stakeholders and corporate image and reputation under different management of CSR commitment of Chinese telecommunication industry. From 154 respondents selected from Chaoyang and Haidian, two of the largest district in Beijing, China, in a survey, the study relied on company's internal and external CSR practices as the framework. The results proved that the presence of CSR practices in relation to business strategies had a significant impact on business image revalorization with employees and customers. It also found that adherence of CSR creates an internal dynamic to the company's internal image and as a strategy makes it possible to provide a positive image towards the customers' external image. This paper has implications for various audiences such as employees and customers and can help businesses better understand the significance of adopting constructive CSR initiatives.