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CSR Strategy in Technology Companies: Its Influence on Performance, Competitiveness and Sustainability
Author(s) -
BernalConesa Juan Andres,
Nieves Nieto Carmen,
BrionesPeñalver Antonio Juan
Publication year - 2017
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1393
Subject(s) - corporate social responsibility , sustainability , business , structural equation modeling , industrial organization , marketing , business administration , public relations , political science , ecology , statistics , mathematics , biology
In this paper, a structural equation model is presented to study the adoption of a strategy of Corporate Social Responsibility (CSR) within the Spanish technological industry sector, and how this strategy may influence its performance, competitiveness, and sustainability. For that reason, a survey was submitted to technology companies located in Spanish Science and Technology parks. The study shows that a CSR‐oriented strategy contributes significantly to the performance of the organisation. Moreover, CSR influences the competitiveness of technology companies, and particularly their sustainability. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment
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