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How Does Environmental Irresponsibility Impair Corporate Reputation? A Multi‐Method Investigation
Author(s) -
Lin Han,
Zeng Saixing,
Wang Liangyan,
Zou Hailiang,
Ma Hanyang
Publication year - 2016
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1387
Subject(s) - corporate social responsibility , stakeholder , reputation , business , perspective (graphical) , stakeholder theory , sustainable development , corporate sustainability , public relations , marketing , political science , artificial intelligence , computer science , law
Sustainable development has received worldwide attention. Recent studies on corporate environmental behavior have called for research from the specific stakeholder's perspective (i.e., consumer) on the topic of going green. Based on reputation theory, this paper employed a secondary data analysis and three experiments to highlight the influence of environmental irresponsibility on corporate reputation perceived by consumers. Coherent results showed that environmental irresponsibility negatively affected corporate reputation and perceived corporate ethics served as a mediator. Furthermore, corporate social responsibility (CSR) activities could alleviate the harmful consequences of irresponsible behavior by moderating the mediating role of perceived corporate ethics in determining the influence of environmental irresponsibility. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment