Premium
Pride or Embarrassment? Employees’ Emotions and Corporate Social Responsibility
Author(s) -
Onkila Tiina
Publication year - 2013
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1340
Subject(s) - corporate social responsibility , embarrassment , pride , construct (python library) , face (sociological concept) , social psychology , psychology , public relations , business , marketing , sociology , political science , programming language , social science , computer science , law
This study explores how the employees of a financial firm use emotional arguments to construct different views of their employer's corporate social responsibility (CSR). It is theoretically based on the recent literature regarding employee perspectives of CSR, and especially on the role of emotions in CSR. Furthermore, the study utilizes rhetorical theory as a framework for data analysis. A qualitative study, based on face‐to‐face interviews, was conducted among 27 employees in a Finnish financial firm. The study identifies six categories of emotional arguments the employees used to construct views of where their employing organization's CSR is derived from. These categories relate positive emotions to satisfaction with the employing organization's CSR and negative emotions to dissatisfaction. The results show that employees also experience external pressures for CSR, but only implicitly, because they do not wish be embarrassed by their employer. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment