Competitiveness as a Strategic Outcome of Corporate Social Responsibility | Zendy

Marín Longinos | Zendy; Rubio Alicia | Zendy; Maya Salvador Ruiz | Zendy

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Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Author(s) -

Marín Longinos,

Rubio Alicia,

Maya Salvador Ruiz

Publication year - 2012

Publication title -

corporate social responsibility and environmental management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.519

H-Index - 73

eISSN - 1535-3966

pISSN - 1535-3958

DOI - 10.1002/csr.1288

Subject(s) - corporate social responsibility , moderation , business , dimension (graph theory) , outcome (game theory) , industrial organization , business administration , marketing , empirical research , accounting , public relations , economics , psychology , social psychology , philosophy , mathematics , mathematical economics , epistemology , political science , pure mathematics

There is a gap in the literature concerning the effects of corporate social responsibility (CSR) on corporate strategy. This study analyses the influence of CSR on competitiveness as a strategic dimension of companies. It addresses the conditions under which CSR has a positive influence on competitiveness through testing the moderator effect of corporate strategy, size, and industry. Based on an empirical study of 144 companies, the results show a positive effect of CSR on competitiveness, which is stronger for large companies and for companies that follow a proactive ( vs reactive) strategy, while no differences appear between service and manufacturing industries. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.

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