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Build‐A‐Bear product launch leverages publicity for charity
Publication year - 2015
Publication title -
corporate philanthropy report
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1949-3207
pISSN - 0885-8365
DOI - 10.1002/cprt.30026
Subject(s) - publicity , citation , product (mathematics) , advertising , computer science , world wide web , political science , business , law , geometry , mathematics