Premium
Color and cyber‐attractiveness: Red enhances men's attraction to women's internet personal ads
Author(s) -
Guéguen Nicolas,
Jacob Céline
Publication year - 2013
Publication title -
color research and application
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.393
H-Index - 62
eISSN - 1520-6378
pISSN - 0361-2317
DOI - 10.1002/col.21718
Subject(s) - attraction , attractiveness , clothing , the internet , colored , advertising , white (mutation) , psychology , art , social psychology , computer science , sociology , geography , aesthetics , world wide web , chemistry , business , philosophy , linguistics , biochemistry , archaeology , anthropology , gene
Red is traditionally connected with love and sex. However, the effect of red on human behavior still remains in question. Women with Internet personal ads registered on a web meeting site displayed photographs with their upper clothes colored in red, black, white, yellow, blue, and green. The dependent variable was the number of contacts received from men. It was found that women's ads with red received significantly more contacts. © 2012 Wiley Periodicals, Inc. Col Res Appl, 38, 309–312, 2013