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Lighting, indoor color, buying behavior and time spent in a store
Author(s) -
Barlı Önder,
Aktan Mehmet,
Bilgili Bilsen,
Dane Şenol
Publication year - 2012
Publication title -
color research and application
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.393
H-Index - 62
eISSN - 1520-6378
pISSN - 0361-2317
DOI - 10.1002/col.20695
Subject(s) - color difference , food science , advertising , environmental science , mathematics , business , computer science , chemistry , computer vision , filter (signal processing)
Relationship between a store's lighting and indoor color and the measures of buying and time spent were studied with a study group of 440 men and 478 women who were 20–60 years old (M = 29.3, SD = 10.2). Two types of lighting (soft and bright) and 5 indoor colors (blue, yellow, green, red, and white) were used. Green color and the time spent in the store were statistically significant positive effects on product purchase. Time spent in the store was positively associated with soft lighting conditions, but negatively associated by red indoor color. © 2011 Wiley Periodicals, Inc. Col Res Appl, 2011