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Les désillusions de l'échec comme source d'apprentissage performant
Author(s) -
Cusin Julien
Publication year - 2012
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.228
Subject(s) - process (computing) , product (mathematics) , organizational learning , computer science , management , business , psychology , knowledge management , cognitive science , economics , mathematics , geometry , operating system
Abstract In this article I review the literature on organizational learning from failed product launches. I challenge the view that failure is an inevitable part of the “probe and learn” process as well as the view that companies do not learn anything from such failures. I conclude there is no direct link between learning and commercial failures, and highlight many obstacles that hamper the learning process. Finally, even when learning does occur, it will not always result in improved organizational performance. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.