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The purchase versus illegal download of music by consumers: the influence of consumer response towards the artist and music
Author(s) -
Ouellet JeanFrançois
Publication year - 2007
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.16
Subject(s) - download , advertising , upload , performing arts , consumer behaviour , music industry , exploratory research , qualitative research , business , psychology , marketing , sociology , art , computer science , music education , visual arts , pedagogy , social science , anthropology , operating system
Based on qualitative and quantitative surveys, I show that consumer responses toward a particular song and toward its performer(s) play distinct roles in explaining consumer choices to either buy or illegally download that song. The various types of consumer responses to songs and artists are first identified through qualitative research and then validated through exploratory and confirmatory factor analyses (CFA) of survey data. While consumer responses to music explain the need to reexperience and acquire the song, consumer responses to performers explain purchase over illegal downloading. Copyright © 2007 ASAC. Published by John Wiley & Sons, Ltd.