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Digital innovations, impacts on marketing, value chain and business models: An introduction
Author(s) -
Sahut JeanMichel,
Dana LéoPaul,
Laroche Michel
Publication year - 2020
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.1558
Subject(s) - value chain , value (mathematics) , business model , marketing , business , digital marketing , knowledge management , industrial organization , computer science , supply chain , machine learning
Digital innovations are changing business models and industries and, in today's world, effective mastery of digital innovations can be greatly advantageous, yet digital innovation literature suffers from major lacunae. We contribute to this literature by providing definitions and analysing specificities of this emerging research stream. We then discuss the impact of digital innovation on marketing, value chain, and business models, focusing on tensions and marketing challenges, the value chain, and the evolutions of business models. We conclude with suggestions for further research.