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Introduction to the Special Issue ‐ The Brave New World: How shopping and consumption is evolving with technology
Author(s) -
Goode Miranda,
Main Kelley
Publication year - 2020
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.1557
Subject(s) - consumption (sociology) , identity (music) , wearable computer , sight , emerging technologies , computer science , business , data science , sociology , aesthetics , social science , art , artificial intelligence , physics , astronomy , embedded system
This special issue of the Canadian Journal of Administrative Sciences features four articles using various methodologies to explore the interplay of technology and consumption. Through an exploration of identity expression in virtual reality to the consumption of fashion media and culture to inspiring the use of wearables, we learn that although new technologies may change traditional consumption patterns, fundamental human needs persist. From this special issue, it is evident the so‐called brave new world will require companies, and marketers especially, to not lose sight of the human when using and experimenting with technologies to streamline and enhance consumption and marketplace experiences .