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Understanding the barriers and factors associated with consumer adoption of wearable technology devices in managing personal health
Author(s) -
Sergueeva Ksenia,
Shaw Norman,
Lee Seung Hwan Mark
Publication year - 2020
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.1547
Subject(s) - personalization , expectancy theory , wearable technology , wearable computer , habit , value (mathematics) , life expectancy , psychology , health care , internet privacy , marketing , business , social psychology , medicine , computer science , environmental health , machine learning , economics , embedded system , economic growth , population
This research seeks to identify the barriers and factors associated with adopting wearable technology devices (WTDs) for managing personal health. Based on a partial least square (PLS) analysis of 277 US‐based residents, the findings demonstrate that performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and personalization are significant predictors of consumers' intention to use WTDs. Interestingly, price value, privacy concerns, and health consciousness are not significant. This study will inform future research on WTDs in personal health management. Theoretical and practical implications of the study are also presented.