Premium
Privacy in Doubt: An Empirical Investigation of Canadians' Knowledge of Corporate Data Collection and Usage Practices
Author(s) -
Rice Marshall David,
Bogdanov Ekaterina
Publication year - 2019
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.1494
Subject(s) - notice , internet privacy , data collection , business , empirical research , public relations , big data , the internet , control (management) , survey data collection , information privacy , sociology , political science , computer science , world wide web , social science , law , data mining , philosophy , statistics , mathematics , epistemology , artificial intelligence
Abstract We investigate Canadians' level of awareness of the ways in which businesses collect and use their data via existing and emerging technologies, including facial and voice recognition, mobile location tracking and the Internet of Things. In a survey of 1,005 Canadians, we found that many respondents are ill informed about how their data are being collected and used. Such low awareness of data practices is partially explained by the shortcomings of the “privacy notice.” We suggest further research into alternative methods of informing Canadians about corporate data practices and of enhancing individuals' control of private data in today's increasingly connected and mobile world. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.