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Identifying the preferable bancassurance alliance structure from the bank's executive management perspective: analytic network process application
Author(s) -
Wu ChengRu,
Lin ChinTsai,
Lin YuFan
Publication year - 2010
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.148
Subject(s) - alliance , construct (python library) , bancassurance , analytic network process , perspective (graphical) , business , process (computing) , delphi method , delphi , marketing , computer science , actuarial science , operations research , engineering , key person insurance , political science , insurance policy , artificial intelligence , operating system , analytic hierarchy process , law , auto insurance risk selection , programming language
This paper identifies the preferable bancassurance alliance structure from the bank's executive management perspective in the Taiwan area. In combination with the relevant literature and interviews with experts, this study adopts the modified Delphi method and the analytic network process (ANP) to construct an evaluation method and to determine ANP effectiveness. The results indicate that executives of banks and insurance companies most prefer financial holding companies. In this study, we apply ANP to construct an evaluation method and introduce four criteria and ten subcriteria for evaluating six alternative bancassurance alliance models. This paper supports ANP as an effective decision making tool. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.