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The influence of personal and social identity on the clothing consumption of adolescents
Author(s) -
Badaoui Khafid,
Lebrun AnneMarie,
Su CheJen,
Bouchet Patrick
Publication year - 2018
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.1397
Subject(s) - clothing , socialization , identity (music) , psychology , consumption (sociology) , social psychology , social identity theory , personal identity , product (mathematics) , sample (material) , developmental psychology , advertising , sociology , self concept , social group , political science , business , aesthetics , art , social science , chemistry , geometry , mathematics , chromatography , law
We consider the influence of personal and social identity among adolescents on the importance they attach to clothing products and brands. The conceptual framework includes more conventional variables such as socialization (family, peers, media, and celebrities) and individual characteristics (gender and grade level). Based on a sample of 1,596 French high school adolescents, our results highlight: (i) the influence of identity on the importance attached to product and brand; (ii) the mediating effects of personal and social identities; and (iii) the moderating effects of gender and grade level. We conclude with an analysis of theoretical contributions, practical implications, and future research directions. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.