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The mediating role of employee strategic alignment in the relationship between rational strategic planning and firm performance: A European study
Author(s) -
Ouakouak Mohamed Laid,
Ouedraogo Noufou
Publication year - 2013
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.1259
Subject(s) - strategic planning , order (exchange) , strategic alignment , business , empirical research , industrial organization , strategic financial management , marketing , epistemology , finance , philosophy
Previous empirical studies examining the direct relationship between rational strategic planning and firm performance have produced contradictory results. Therefore, in order to better understand the nature of this relationship, it is important to take into consideration the role of some mediating and moderating variables. We take into account this aspect by testing the mediating role of employee strategic alignment in the rational strategic planning–firm performance relationship. Based on a quantitative empirical study conducted among 372 European firms, we find that employee strategic alignment is a full mediator in this relationship. We then discuss the theoretical contributions and practical implications of our study. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.