Premium
Determinants of online shopping: Examination of an early‐stage online market
Author(s) -
Liebermann Yehoshua,
Stashevsky Shmuel
Publication year - 2009
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.121
Subject(s) - profiling (computer programming) , phone , the internet , business , advertising , marketing , e commerce , world wide web , computer science , philosophy , linguistics , operating system
A conceptual framework intended to predict the number of online purchases made by Internet users in an early stage market is presented and examined using data collected in Israel. Those more likely to report buying online saw low costs and substantial benefits associated with e‐shopping. They were experienced Internet users who valued online information searching. They were also more likely to shop over the phone, but did not especially like to go shopping. Finally, they tended to be the primary purchaser in the household. Our framework enhances understanding of the factors affecting consumers' online shopping behaviour, aides in profiling typical electronic shoppers, and may help practitioners develop more personalized marketing programs to increase e‐commerce sales. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.