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The extended website stage model: a study of Canadian winery websites
Author(s) -
Zhu Ying,
Basil Debra Z.,
Hunter M. Gordon
Publication year - 2009
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1002/cjas.118
Subject(s) - winery , sophistication , multinomial logistic regression , marketing , scholarship , stage (stratigraphy) , the internet , work (physics) , direct marketing , computer science , business , advertising , world wide web , sociology , engineering , economics , social science , wine , mechanical engineering , paleontology , physics , machine learning , optics , biology , economic growth
Abstract Rao, Metts, and Mora Monge (2003) proposed a stage model to reflect the progression small businesses follow in their use of Internet technology. We extend their work in two ways. We introduce marketing integration into this technology‐focused model and further differentiate the transactions stage of the framework. We then use the model to examine differences in the degree of sophistication of websites used by businesses in the Canadian winery sector. Data collection entailed a content analysis on a census of English language Canadian winery websites (N = 206). A supplementary survey was used to distinguish among those sites that were making use of relatively advanced technologies. A multinomial logit analysis was applied to examine a series of research questions based upon our integrated model. Implications of the findings for scholarship and practice are discussed. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.