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A professional approach to marketing the private junior college
Author(s) -
Mitchell Peter T.
Publication year - 1990
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819906905
Subject(s) - marketing , higher education , sociology , public relations , psychology , business , pedagogy , mathematics education , political science , law
Because survival is a question mark for the private junior college, this unique segment of higher education must adopt sound marketing strategies based on rigorous self‐study and modern consumer behavior trends.