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Campus leadership: Managing and marketing through an effective institutional research program
Author(s) -
Kelly J. Terence,
Otto Ann M.
Publication year - 1986
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819865609
Subject(s) - institutional research , public relations , business , management , sociology , political science , higher education , law , economics
Two administrators who use the products of institutional research offer their views on the integral relationships among the chief executive, the institutional research department, and the public relations department.