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Caution! marketing may be hazardous to your institutional health
Author(s) -
Gollattscheck Jams F.
Publication year - 1981
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819813614
Subject(s) - marketing , marketing plan , hazardous waste , business , plan (archaeology) , public relations , marketing research , political science , engineering , waste management , archaeology , history
Marketing changes institutions, but not always in expected or desirable directions. Colleges considering marketing activities should explore the possible negative effects and ensure that they plan accordingly.