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The university connection: Symbiosis through marketing
Author(s) -
Bailey Edwin R.
Publication year - 1981
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819813611
Subject(s) - connection (principal bundle) , marketing , business , public relations , sociology , political science , engineering , structural engineering
Institutional well being requires mutually beneficial and cooperative approaches to marketing between community colleges and universities.