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Marketing and community impact assessment
Author(s) -
Struggs Callie Foster
Publication year - 1981
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819813605
Subject(s) - marketing , needs assessment , community college , business , public relations , marketing research , sociology , political science , medical education , medicine , social science
A marketing approach begins with an assessment of needs and wants. The assessment is then translated into products that sell.
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