Premium
Marketing: A definition for community colleges
Author(s) -
Kotler Philip,
Goldgehn Leslie A.
Publication year - 1981
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819813603
Subject(s) - community college , marketing , position (finance) , business , public relations , political science , medical education , finance , medicine
Marketing is the means by which a community college can define its existing and potential markets, identify the market's needs, respond with appropriate programs and services, and position itself favorably.