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Managing nonprofit marketing
Author(s) -
Johnson Dennis L.
Publication year - 1979
Publication title -
new directions for community colleges
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819792808
Subject(s) - business , marketing , public relations , nonprofit organization , marketing research , sociology , political science
Nonprofit marketing is an extension of the planning and management process and a necessary new skill for the community college manager.