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PR: It's everyone's job
Author(s) -
Bender Louis W.
Publication year - 1977
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819772012
Subject(s) - officer , public relations , political science , public administration , sociology , psychology , law
Too often institutions have a myopic view of their public relations program, focusing only on the PR officer and only on the local scene.