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Tapping the „free”︁ TV and radio market
Author(s) -
Richmond James M.
Publication year - 1977
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819772007
Subject(s) - tapping , business , telecommunications , advertising , psychology , marketing , computer science , economics , management
Colleges can promote their educational mission and programs through free public service coverage on radio and television.