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Public relations: Concepts, authority, control
Author(s) -
Wygal Benjamin R.
Publication year - 1977
Publication title -
new directions for community colleges
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.36819772004
Subject(s) - control (management) , public relations , component (thermodynamics) , public administration , public authority , political science , sociology , management , economics , physics , thermodynamics
Establishing the public relations component requires the personal involvement and direction of the chief executive.