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What Are Community Colleges to Do When Disney and Microsoft Enter the Higher Education and Training Market?
Author(s) -
Doucette Don
Publication year - 1998
Publication title -
new directions for community colleges
Language(s) - English
Resource type - Journals
eISSN - 1536-0733
pISSN - 0194-3081
DOI - 10.1002/cc.10109
Subject(s) - community college , competition (biology) , public relations , training (meteorology) , community service , business , profit (economics) , marketing , political science , medical education , economics , medicine , ecology , biology , microeconomics , physics , meteorology
This chapter argues the need for college planners to prepare for serious competition from for–profit providers by assessing the market niches in which their institutions can successfully compete. The strengths of community colleges lie in their ability to provide learning supportservices for learners in their local communities.