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Childhood should not be risk‐free
Author(s) -
Fritz Gregory K.
Publication year - 2016
Publication title -
the brown university child and adolescent behavior letter
Language(s) - English
Resource type - Journals
eISSN - 1556-7575
pISSN - 1058-1073
DOI - 10.1002/cbl.30119
Subject(s) - toddler , competition (biology) , the internet , psychology , advertising , internet privacy , developmental psychology , computer science , business , world wide web , biology , ecology
During a recent episode of procrastinating on the Internet, I came across an advertisement for Thudguard, a protective helmet for babies learning to walk. I'm not making this up: its motto is “You take the first step and protect your toddler's brain.” It turns out that not only does a walking helmet for normal toddlers exist, but Thudguard has a lot of competition on eBay.