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Emotion and environment: a test of the behavioural perspective model in a Latin American context
Author(s) -
Soriano Mirella Yani,
Foxall Gordon R.,
Pearson Gordon J.
Publication year - 2002
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.96
Subject(s) - situational ethics , pleasure , psychology , perspective (graphical) , dominance (genetics) , social psychology , test (biology) , preference , context (archaeology) , consumer behaviour , cognitive psychology , economics , computer science , microeconomics , paleontology , biochemistry , chemistry , artificial intelligence , neuroscience , biology , gene
An evaluation of the Behavioural Perspective Model of consumer choice based on predictions derived from Mehrabian and Russell's theory of emotional responses to environmental stimuli, is reported. The study required 254 Venezuelan consumers to rate descriptions of consumer situations based on the situational categories identified by the model in terms of pleasure, arousal and dominance , and also according to behavioural variables relating, for example, to preference for spending time in the situation and desire to affiliate. Discriminant analysis of the responses supports the model as a predictive device, and both corroborates and extends findings from a study of English consumers. Implications are drawn for consumer theory and research. Copyright © 2002 Henry Stewart Publications.