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Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Author(s) -
Manyiwa Simon,
Crawford Ian
Publication year - 2002
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.89
Subject(s) - context (archaeology) , conceptual model , conceptual framework , marketing , consumer choice , sociology , consumer behaviour , consumer research , computer science , positive economics , psychology , epistemology , economics , business , social science , geography , database , philosophy , archaeology
This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context‐nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd.