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A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology
Author(s) -
Soriano Mirella Yani,
Foxall Gordon R
Publication year - 2002
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.87
Subject(s) - cronbach's alpha , psychology , pleasure , scale (ratio) , emotionality , dominance (genetics) , social psychology , reliability (semiconductor) , arousal , developmental psychology , psychometrics , psychotherapist , cartography , biochemistry , chemistry , power (physics) , physics , quantum mechanics , gene , geography
Abstract The development of a translation of Mehrabian and Russell's scales for the measurement of pleasure, arousal and dominance from the original English to a Spanish version for use in Venezuela is described. The translated scales were administered to two samples of middle‐class Venezuelan consumers ( n = 127 , n = 127 ) between the ages of 20 and 50, among whom males and females were represented approximately equally. Internal reliability (measured by Cronbach's alpha) and scale validity (measured by factor analysis) indicate that the translated scales are suitable for consumer and other social psychological research in Spanish. Copyright © 2002 Henry Stewart Publications Ltd.