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Formal and informal referent groups: an exploration of novices and experts in maternity services
Author(s) -
Tinson Julie,
Ensor John
Publication year - 2001
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.63
Subject(s) - referent , psychology , social psychology , linguistics , philosophy
Different social groups place varying emphasis on the importance of referent input. While referent groups are recognised as having a significant influence on purchase behaviour, attitude formation and information processing, the extent to which referent groups are a determinant in decision making is yet to be fully explored. Considering novice and expert users of the maternity services, this paper focuses on the significance of referent groups for women during the maternity process. This research produced interesting results, not least that novice and expert users, resident in lower ACORN areas are dependent on informal referent groups while novice users, resident in higher ACORN areas, are influenced by formal referent groups when making decisions regarding their care. Copyright © 2001 Henry Stewart Publications.