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Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels
Author(s) -
Veer Ekant,
Rank Tracy
Publication year - 2012
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.391
Subject(s) - mortality salience , salience (neuroscience) , terror management theory , consumption (sociology) , advertising , smoking prevention , psychology , smoking cessation , tobacco control , warning system , quit smoking , smoke , social psychology , medicine , environmental health , public health , business , sociology , computer science , social science , nursing , cognitive psychology , engineering , telecommunications , pathology , waste management
This research looks at a recent initiative to encourage smokers to quit smoking and to discourage nonsmokers from starting to smoke. Evidence has shown that text‐based warning labels are ineffective in drawing attention to the dangers of tobacco consumption; therefore, some governments are looking to draw current smokers and potential smokers away from cigarettes by displaying graphic images of various smoking ailments. This research draws on Terror Management Theory as a means of understanding the effects of graphic visual images in cigarette packaging and offers implications for public health researchers, social marketers, and antismoking campaigners to help smokers to quit and reduce the likelihood of potential smokers becoming smokers. Copyright © 2012 John Wiley & Sons, Ltd.