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Observing the influence of affective states on parent–child interactions and in‐store purchase decisions
Author(s) -
Nadeau John,
Bradley Matthew
Publication year - 2012
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.386
Subject(s) - dyad , salient , antecedent (behavioral psychology) , psychology , state (computer science) , social psychology , affect (linguistics) , observational study , marketing , advertising , developmental psychology , business , computer science , communication , medicine , algorithm , pathology , artificial intelligence
This study examines the relationship of parent's and children's affective states on in‐store family purchase decisions. In particular, the study is interested in determining whether the affective state is related to the interaction strategy selected and their actual role in the decision. The implementation of this study using observational methodology within the store environment makes this contribution valuable and unique. Further, a major contribution of this study is the demonstration that the child's prepurchase affective state is a salient antecedent to purchase decisions of the parent–child dyad. Copyright © 2012 John Wiley & Sons, Ltd.