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Perceived cultural spaces and cultural in‐betweens: Consumption among Korean Australians
Author(s) -
SuttonBrady Catherine,
Davis Teresa,
Jung Mary
Publication year - 2010
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.323
Subject(s) - acculturation , consumption (sociology) , ethnic group , context (archaeology) , sociology , media consumption , first generation , food consumption , social psychology , advertising , psychology , geography , business , demography , social science , economics , anthropology , population , archaeology , agricultural economics
This study explores the influence of both generation and acculturation on food and media consumption patterns of Korean migrant families in Australia. Given the lack of studies specifically examining acculturative and generational influences on changes occurring in a culturally adaptive context, this study's objectives are to explore not only the experience of consumption for the families but also the differences between first‐ and second‐generation migrants and the differences within the family between parent and child. The findings of the study demonstrate the conflicted and negotiated construction of consumption around the dual cultural identities. The complexity and creolised effect of consumption appears when traditional food meets with the multi‐cuisine foodscape of Australia. The nostalgic consumption of certain kinds of ‘ethnic media’ meets up with the second generation's consumption of the same kinds of media for easy and quick‐fix ‘socialisation’. Elements of ‘reverse socialisation’ are also observed in the data. The study contributes to a better understanding of the cumulative and often intertwined effects of acculturation and/or generation in consumption changes. Copyright © 2010 John Wiley & Sons, Ltd.