Premium
An exploration of values in ethical consumer decision making
Author(s) -
Shaw Deirdre,
Grehan Emma,
Shiu Edward,
Hassan Louise,
Thomson Jennifer
Publication year - 2005
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.3
Subject(s) - dominance (genetics) , ethical decision , consumer research , context (archaeology) , consumption (sociology) , psychology , consumer behaviour , marketing , qualitative research , sociology , social psychology , business , social science , geography , biochemistry , chemistry , archaeology , gene
Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context.