Premium
Noneconomic goals of investors
Author(s) -
Iyer Easwar S.,
Kashyap Rajiv K.
Publication year - 2009
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.281
Subject(s) - collectivism , perspective (graphical) , religiosity , materialism , investment (military) , marketing , economics , psychology , social psychology , public economics , financial economics , business , political science , individualism , market economy , artificial intelligence , philosophy , epistemology , politics , computer science , law
This study adopts a consumer perspective and explores investors' noneconomic goals. This approach shifts the focus from the investment vehicle and its performance to the investor and her/his investing goals. We explore the influence of religiosity, environmental attitude, materialism, collectivism, risk tolerance, and social investing efficacy on investors' noneconomic goals. We find that social investing efficacy mediates the relationships between the aforementioned variables and noneconomic goals. Implications for managerial practice are discussed. Copyright © 2009 John Wiley & Sons, Ltd.