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Exploring Chinese consumer repurchasing intention for services: An empirical investigation
Author(s) -
Dongjin LI,
Shenghui AN,
Kai YANG
Publication year - 2008
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.263
Subject(s) - business , customer satisfaction , china , marketing , value (mathematics) , competition (biology) , consumer behaviour , structural equation modeling , advertising , ecology , statistics , mathematics , machine learning , political science , computer science , law , biology
With the increasingly tough competition, companies are trying to keep existing customers as well as expand the market base in China, which implies that understanding the Chinese consumer repurchasing intention has become one of the important issues. Consumer repurchase intention is an important indicator to predict repurchase behavior. The aim of this paper is to understand the factors that influence consumer repurchase intention in China. Specifically, this paper explores the relationship between perceived values, customer satisfaction, switching costs, purchase interval, and repurchase intention in China with Structural Equation Modeling. The empirical study finds that perceived value, customer satisfaction, and switching costs are positively related to the repurchase intention while purchase interval does not have significant influence on the repurchase intention. In addition, the perceived value is positively related to the customer satisfaction and there is no significant relationship between switching costs and customer satisfaction. Copyright © 2008 John Wiley & Sons, Ltd.