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Factors explaining male/female differences in attitudes and purchase intention toward genetically engineered salmon
Author(s) -
Qin Wei,
Brown J. Lynne
Publication year - 2008
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.242
Subject(s) - morality , psychology , government (linguistics) , genetically engineered , social psychology , biology , political science , philosophy , linguistics , biochemistry , law , gene
Frequently observed male/female differences in attitudes toward genetically engineered (GE) foods have not received adequate explanations. We examined (a) the ability of two hypotheses (safety concern and institutional trust) to explain male/female attitudes toward GE salmon and (b) the effect of attitudes on male/female differences in purchase intent. A survey ( n = 501) was administered in two branches of a regional supermarket chain. After reading an information booklet, men and women's scores on a knowledge quiz did not differ but women had significantly more negative attitudes toward GE salmon than men. Attitudinal male/female differences were attributed to women's lower trust in government agencies and scientific organizations, and higher level of perceived health risks compared to men – supporting both hypotheses. But the essential basis of these attitudinal male/female differences appeared to be women's greater concern about the ethics/morality of this application. Attitude differences were the major contributor to male/female differences in purchase intention. Copyright © 2008 John Wiley & Sons, Ltd.