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‘Targeting customers: how to use geodemographic and lifestyle data in your business’ by Peter Sleight, WARC (World Advertising Research Centre), Henley‐on‐Thames, UK; 2004 (3rd edn); ISBN: 1 84116 154 3; 200 pages
Author(s) -
Clarke G.
Publication year - 2005
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.24
Subject(s) - citation , advertising , library science , media studies , political science , sociology , business , computer science
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