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Writing consumer research: the world according to Belk
Author(s) -
Brown Stephen,
Schau Hope Jensen
Publication year - 2007
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.227
Subject(s) - competence (human resources) , writing style , consumer research , style (visual arts) , psychology , advertising , field (mathematics) , sociology , marketing , social psychology , business , literature , art , mathematics , pure mathematics
Writing is a core scholarly competence. Not only is it a skill that every academic must acquire, regardless of their methodological, philosophical or empirical affiliations, but also it is ‘a substantial differentiating characteristic of eminent researchers’. This article offers an analysis of the writing style of one of the field's most eminent researchers, Russell W. Belk. It identifies five literary devices that help Belk's writing stand out from the crowd and, while the article does not claim to contain the secret of writing success, it considers the crucial part writing plays in the consumer research process. Copyright © 2007 John Wiley & Sons, Ltd.