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Beyond recycling: ‘commons‐friendly’ waste reduction at new consumption communities
Author(s) -
Bekin Caroline,
Carrigan Marylyn,
Szmigin Isabelle
Publication year - 2007
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.221
Subject(s) - commons , soundness , locale (computer software) , consumption (sociology) , business , house of commons , marketing , environmental economics , sociology , economics , political science , social science , law , computer science , parliament , politics , programming language , operating system
This paper broadens current knowledge on consumer waste and disposal behaviour by exploring the diverse and complementary waste‐reduction strategies and behaviours adopted by environmentally conscious consumer communities in the UK. Using a critical ethnography methodology and a multi‐locale approach to designing the field, six distinct ethical voluntary simplifier communities were studied. Findings suggest their alternative lifestyles and waste management choices offer society much in terms of environmental soundness, while also presenting several personal trade‐offs for community members that deserve critical consideration. Practical implications for marketers and policy makers are addressed. Copyright © 2007 John Wiley & Sons, Ltd.