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Different to ‘dust collectors’ ? The giving and receiving of experience gifts
Author(s) -
Clarke Jackie R.
Publication year - 2006
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.201
Subject(s) - sacrifice , surprise , gift giving , proposition , phenomenon , social psychology , sharing economy , sociology , psychology , positive economics , aesthetics , economics , epistemology , law , political science , history , philosophy , archaeology , conflict of interest
Gift giving theory has evolved around the giving and receiving of physical goods, yet experiences as gifts are increasingly important in modern Western economies. This research generating data from consumer informants focuses exclusively on experiences. The donor, recipient, occasion and gift, and the three gift giving process stages provide a synthesising framework for the findings. The concepts of donor sacrifice of time and effort, alongside gift surprise emerge as especially pertinent to experience gift giving, and notions of sharing, suspense and recipient sacrifice reinforce the proposition that experience gifts are deserving of researcher effort to better understand the phenomenon. Copyright © 2006 John Wiley & Sons, Ltd.