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Communication about consumption: a family process perspective on ‘green’ consumer practices
Author(s) -
Grønhøj Alice
Publication year - 2006
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.198
Subject(s) - consumption (sociology) , perspective (graphical) , preference , individualism , marketing , phenomenon , consumer behaviour , qualitative research , business , sociology , advertising , social psychology , psychology , economics , microeconomics , social science , epistemology , market economy , artificial intelligence , computer science , philosophy
Family decision‐making still constitutes a niche of consumer research. The preference towards using individualist approaches is even more prevalent in research on environmentally oriented consumer behaviour. However, many green consumer practices involve several family members, who may be able to exert significant influences on household subscription to these practices. The present study used qualitative research methods to examine family member interaction in relation to four topics: organic food, water and energy, waste and transport. Results show that peaceful as well as more conflict‐ridden, day‐to‐day influences between family members are a common phenomenon, even when it comes to inconspicuous, everyday consumer behaviour. Copyright © 2006 John Wiley & Sons, Ltd.