z-logo
Premium
Self–other differences in change predictions
Author(s) -
Lu Jingyi,
Xie Xiaofei
Publication year - 2019
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1770
Subject(s) - construal level theory , event (particle physics) , psychology , econometrics , social psychology , economics , physics , quantum mechanics
Individuals live in a changing world in which they predict future events based on past trends. Every event changes between two extremes (e.g., increases and decreases, successes and failures, and peaks and bottoms). People will anticipate changes if they can see the correlation between two extremes. This study investigates whether predictions about changes differ when individuals make predictions about events regarding themselves and others. Based on construal level theory, we hypothesized and found that people who made predictions for others anticipated more changes between two extremes than those who made predictions for themselves. However, self–other differences had boundary conditions. These differences were found in past trends without reversals but not in those with reversals. These results provide novel insights into change predictions.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here