Premium
When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms
Author(s) -
Yuksel Mujde,
Darmody Aron,
Venkatraman Meera
Publication year - 2018
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1747
Subject(s) - crowdsourcing , citizenship , work (physics) , product (mathematics) , marketing , focus (optics) , business , boundary (topology) , psychology , political science , mechanical engineering , mathematical analysis , physics , geometry , mathematics , optics , politics , law , engineering
The growth of crowdsourced platforms for consumer products has opened many interesting research questions on the impact of consumers participating in such crowdsourced work. In this paper, we focus on consumers' psychological ownership of the crowdsourced product and the role it plays in the relationship between consumer work and consumer citizenship. Further, drawing on social comparison theory, we show that consumers' perceived amount of work relative to others is a boundary condition for this explanation. Finally, we examine the theoretical contributions and managerial implications of our findings.