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Emotional fortification: Indulgent consumption and emotion reappraisal and their implications for well‐being
Author(s) -
Suzuki Satoko,
Hamamura Takeshi,
Takemura Kosuke
Publication year - 2018
Publication title -
journal of consumer behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.811
H-Index - 43
eISSN - 1479-1838
pISSN - 1472-0817
DOI - 10.1002/cb.1746
Subject(s) - indulgence , psychology , consumption (sociology) , cognitive reappraisal , emotional regulation , developmental psychology , expressive suppression , social psychology , cognition , political science , psychiatry , sociology , social science , law
Abstract This paper suggests that indulgent consumption could be used as an emotion regulation strategy and that it could have positive implications for well‐being. “Emotional fortification,” where the use of one emotion regulation strategy is correlated with the use of another strategy, is confirmed in this study. People who frequently use emotion reappraisal are more likely to use indulgence than people who use this reappraisal strategy infrequently. Study 1 shows the correlation between indulgence and reappraisal. Study 2 examines the implications of indulgence and reappraisal for life satisfaction and personal well‐being. These findings suggest that indulgence is not always harmful for people and society.