Emotional fortification: Indulgent consumption and emotion reappraisal and their implications for well‐being

This paper suggests that indulgent consumption could be used as an emotion regulation strategy and that it could have positive implications for well‐being. “Emotional fortification,” where the use of one emotion regulation strategy is correlated with the use of another strategy, is confirmed in this study. People who frequently use emotion reappraisal are more likely to use indulgence than people who use this reappraisal strategy infrequently. Study 1 shows the correlation between indulgence and reappraisal. Study 2 examines the implications of indulgence and reappraisal for life satisfaction and personal well‐being. These findings suggest that indulgence is not always harmful for people and society.